Docushow on economics
Prime time
50 minutes
Xavier Sala i Martín, a recognized, charismatic and quite unique economist, brings economics closer to the viewer through a docushow format without a set, and shows how economics can get you hooked and how it’s not something distant or abstract, but is in fact very present in our everyday lives. Each episode revolves around a theme and counts on the participation of famous characters and experts.
The program was broadcast in prime time and had an audience share of 15%, 5 points above the channel average on Sunday (on day of broadcast).